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When you’re paying for traffic, the less you pay per lead, the more leads you can get. A QUIZ Funnel can cut your lead costs by 1/3 or even 1/10 so you can bring more people in. We have clients who routinely take their cost per lead from $5.00+ to under $0.50 through their QUIZ.

REASON #2

Incredibly HIGH CONVERSION:

LESSON 1: Your Quiz Hook

In this module, we’re going to come up with your hook and test that hook together. We’ll also cover:

• How to come up with the BIG IDEA behind your quiz…
• How to come up with a quiz that attracts buyers and not a bunch of freebie-seekers…
• How to “pre-test” your quiz idea with your market to ensure your quiz is irresistible before you actually build it…
• How to come up with a catchy name and title so it stands out in your niche…
• How to create a quiz that people not only take, but ALSO share with their friends…
• In other words, how to systematically create a compelling quiz that’s so good, it takes over your market and goes completely viral…
• And much, much more!

LESSON 2: Your Quiz Offer

In this module, we’re going to talk about how to create an irresistible offer on the back of your quiz funnel. We’ll also cover:

• How to get people to buy from you immediately after they take your quiz…
• How to use the “Bandaid / Cure” transition to seamlessly go from delivering your free quiz results to creating instant demand to purchase your paid product…
• What to do if you’re selling a low ticket product, high ticket product… driving people into a launch, a webinar, or even into a phone call…
• What to do if you’re selling a digital product versus a physical product…
• What to do if you’re selling a service, someone else’s product as an affiliate, or if you’re not selling anything at all, and you’re simply using your quiz to build an audience or launch your email list…
• We’re going to cover how to build a QUIZ Funnel for a product that doesn’t quite “fit the mold”…
• PLUS the 9 secret elements of an irresistible post-quiz offer (and how to make sure your offer checks off each of these nine boxes…)
• And much MUCH more…

LESSON 3: Your Quiz Questions

In this module, we’ll cover how to come up with the right questions to both DIAGNOSE a person’s situation and simultaneously create DEMAND for your product or service. We’ll also cover:

• The 5 types of questions you should always ask PLUS the 3 questions you should never ask in your quiz…
• We’re going to cover the optimal number of questions, the optimal question length, and the optimal number of answers for each question…
• All based on analyzing 200 million data points from over 12,000 QUIZ Funnels created through our platform…
• We’re going to cover the psychology behind “question sequencing” and how to structure your question flow to create maximum momentum and demand for your product or service…
• How to come up with good quiz outcomes when your diagnosis part is a little trickier and more nuanced…
• How to choose between “question scoring” vs “outcome mapping” to put people into different buckets based on their quiz answers…
• PLUS: The 7 biggest mistakes people make with quiz questions and how avoid the single most common trap of overcomplicating your quiz…
• And much MUCH more…

LESSON 4: Your Quiz Pages

In this module, we’ll cover ALL the pages you need to set up your QUIZ Funnel, including…

• How to structure and set up your pre-quiz landing page to convert like crazy for getting people to take your quiz…
• How to structure your quiz lead capture page, to not only get people to opt-in to your list to get their quiz results – but also pre-frame your offer so that they’re primed and ready to buy…
• How to structure your post-quiz outcome page to take people from reading about their quiz results to take the next step in your sales process – whether that’s buying the product or service you’re selling or getting on the phone with you to close the sale…
• Whether you should use video or text only on your quiz pages based on your niche, the product you’re selling, and the type of traffic you’re running…
• PLUS: for every single one of your quiz funnel pages, you’re going to get access to a detailed, step-by-step page TEMPLATE, including fill-in-the-blank copy checklist with the exact word-for-word language and structure to follow for your videos, headlines, and more…
• I’m even going to share with you 5 of our best-converting QUIZ Funnels right now across multiple markets (so you can emulate what’s working now without having to reinvent the wheel…)
• And much MUCH more…

LESSON 5: Your Quiz Followup

In this module, we’ll cover what happens AFTER your QUIZ, including the entire email follow-up sequence designed to funnel an email lead into becoming a paying customer…

• How to create a quiz report that not only delivers their quiz results, but also serves as a sales tool to create demand for your product or service…
• How to format, structure, and design your report – including a step-by-step, fill-in-the-blanks template to follow – along with examples of reports using this template in a bunch of different markets…
• Post-QUIZ email segmentation: based on people’s quiz answers, how to decide whether you should create segments, move people onto different email lists, or retag them based on their answers…
• How and where to customize your emails based on a person’s quiz answers… Including the 3 most important things to customize plus one thing that is a complete waste of time…
• How to keep the people subscribed to your email list engaged and connected – so they don’t become cold subscribers not opening your emails a few days or weeks after taking your quiz…
• How to get people to TRUST you and want to talk to you when you send out emails so you can build an audience that loves you and wants to work with you… How often you should follow up (and what you should say…)
• The optimal number of emails, specific types of emails, and specific length of emails as well…
• PLUS: In addition to email, we’re also going to cover how to modify all this to implement a post-quiz SMS and FB messenger sequence as well…
• And much MUCH more…

LESSON 6: Optimizing & Scaling

In this module, we’ll cover what happens AFTER you launch your quiz to take it to the next level, including…

• Not only how to launch your QUIZ Funnel profitably and get your first 1,000 leads and email optins… But how to scale that quiz to 10,000 people… 100,000 people… And beyond…
• We’re going to cover the exact conversion rate benchmarksyou should be looking for in each individual step of your funnel, including your landing page, lead capture page, and each individual question…
• We’re going to cover what to do if you’re not hitting these benchmarks… Including what to test, in what order, so you know when to tweak your questions vs. lead capture page vs. trying a new traffic source vs. testing a completely different hook for your quiz to begin with…
• We’re going to cover the exact tweaks and changes to make on your outcome page if you’re struggling to convert leads into buyers after they’ve taken your quiz…
• PLUS: I’m even going to take you behind the scenes of actual, real-life QUIZ Funnels that started out not working, but became profitable after making a few tiny, but critical tweaks…