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Sharon Gutierrez – Facebook Ads Visibility + Momentum

This course is the complete breakdown of the ads we run! Being small business owners ourselves, Sharon Gutierrez and Terence Crouch, are ready to help you move your business forward!

100% Self-Paced, 10+ Modules PLUS Bonus Content! 

What You Get:

Module 1:

• Know your business
• Understanding Your Audience
• Setting Goals for ads
• What can visibility get you?
• Building momentum

Module 2:

• Personal page versus business page
• How to optimize social sites for branding and SEO
• Setting clear call to action
• How to track progress

Module 3:

• Business manager introduction
• Benefits of business manager
• Setting up business manager
• Instagram vs Facebook vs Audience network
• Adding users to manager
• Adding billing into to business manager
• Beginner to advanced analytics

Module 4:

• Ad fundamentals
• Understanding captivating copy
• Understanding quality graphics
• Terms Of Service
• 30 ways not to get your ad denied
• What happens if your ad is denied
• What makes an ad ‘good’, ‘better’, ‘best’

Module 5:

• Understanding ad objectives
• Split Testing for audiences
• Four types of ads covered in this course: Retargeting, brand awareness, growth, traffic,

Module 6:

• Complete walkthrough of a page growth ad, start to finish

Module 7:

• Complete walkthrough of a traffic ad, start to finish

Module 8:

• Complete walkthrough of a brand awareness ad, start to finish

Module 9:

• Introduction to pixels
• Installing a pixel
• How to reach FB support
• Complete walkthrough of a retargeting ad growth ad, start to finish

Module 10:

• Congrats! You finished… now what?
• Evaluating ad results
• What a ‘funnel’ really is
• The end of ‘bro’ marketing
• Summary of advanced types of ads