Blog

Aj Cassata (Foundr) – Find Your Dream Clients

What You Get:

MODULE 1

FOUNDATIONS OF SUCCESSFUL B2B LEAD GEN

• Lesson 1: Mindset Is Everything

Discover why it’s all about focusing on helping the customer, not selling them.

• Lesson 2: Intro To Outbound Prospecting

Learn the difference between push vs pull marketing and the right way to do each.

• Lesson 3: 3-Step Process For Landing Meetings

Master turning complete strangers into new conversations and booked calls.

• Lesson 4: Dialing In Your Niche & Avatar

Walkthrough dialing in your avatar and what to do if you have multiple different ones.

• Lesson 5: Dialing In Your Messaging

Understand your audience’s “flavor of pain” and craft short, powerful messaging.

• Lesson 6: Optimizing Your Digital Presence

Learn the 8 key areas for optimizing your online presence and perception.

• Lesson 7: Workflows & Daily Rituals

Create a simple, repeatable, daily outreach ritual so your pipeline is always full.

• Lesson 8: Tracking Opportunities In Your CRM

Track the interest levels of your prospects without it being time consuming.

• Lesson 9: Tracking Your KPI’s

Use the KPI template to stay organized and track your lead gen systems effectiveness.

MODULE 2

BUILDING YOUR LIST

• Lesson 1: Your List Building Mindset

Understanding why precision over quantity is the key to fast results.

• Lesson 2: Defining Your Targeting Criteria

Become crystal clear on exactly who you’re targeted so they’re easy to reach.

• Lesson 3: Building Lists Within LinkedIn

Leverage the best practices within LinkedIn and Sales Navigator.

• Lesson 4: Building Lists With Email Databases

Learn what databases are best for your niche and how to find decision makers emails.

MODULE 3

ENGAGING YOUR LIST

• Lesson 1: Proven Messaging Principles

Create high-converting messaging with AJ’s tested cold outreach checklist.

• Lesson 2: Stages Of Awareness

How to know exactly what to say based upon your prospects state of awareness.

• Lesson 3: Copywriting Frameworks, Templates, & Training

Use these proven plug-and-play templates to start driving high-quality leads today.

• Lesson 4: Writing Sequences

Learn how to follow up with anyone without being annoying.

• Lesson 5: Personalizing Your Outreach

Discover how to make all of your outreach look and feel personalized.

• Lesson 6: Real Cold Email Breakdowns: Good & Bad

Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.

• Lesson 7: Proof You Can Do This

How to overcome “imposter syndrome” when getting started with your outreach.

MODULE 4

CONVERTING YOUR LIST

• Lesson 1: Converting Leads Daily

The first thing you should do before you start prospecting every day.

• Lesson 2: From Interested To Booked Call

How to effortlessly move someone from just being interested to booking a call.

• Lesson 3: Handling Objections & Concerns

Use AJ’s proven templates for overcoming the most common objections.

MODULE 5

FINE-TUNING YOUR FUNNEL

• Lesson 1: Relevant Regulations & Compliance

Learn everything you need to avoid so you can prospect safely.

• Lesson 2: Optimizing The 3 Keys To Success

The three things to focus on above else to generate consistent high-quality leads.

• Lesson 3: Benchmark KPI’s

Discover the exact benchmarks so you know if what you’re doing is working or not.

MODULE 6

SCALING & AUTOMATION

• Lesson 1: The Pro’s & Con’s of Automation

What you need to know about automation before ever using it.

• Lesson 2: LinkedIn Automation Tools

Best practices for leveraging LinkedIn automation tools to maximize conversions.

• Lesson 3: Email Automation Tools

The technical set-up for email automation and email deliverability

• Lesson 4: Fine Tune The Right Things

Wrapping up everything you’ve learned into a repeatable and effective lead gen system.